The level of buzz that has been building up around the upcoming redesign of one of their models has been so extraordinary, one might think that we were about to see a sports car or even a concept car coming to life. Instead, it’s a family sedan that’s getting the attention. The 2016 Nissan Maxima is primed and ready for production.
It has received the same kind of attention that the Mustang received last year. People are excited. They were rendering design concepts ahead of its unveiling. Some were even speculating that it could be the best selling full-sized sedan of the last quarter of 2015, and that’s not out of the question. You see, this isn’t just a redesign. The new Maxima represents a whole new way of thinking for the Japanese automaker.
This is the upgrade, the “coming of age” that they know will bring current Altima owners up but that they also hope will be able to pull from other midsized-sedan owners such as Honda Accord, Toyota Camry, and Ford Fusion drivers. The goal is to have the most innovative and attractive full-sized sedan in a market that is not all too competitive. There are about 650,000 buyers every year in the segment and the Maxima hopes to lead the pack.
“The segment is very volatile, and when you bring a very strong product it grows because those cars manage to catch customers from other segments,” said Pierre Long, VP of product strategy for Nissan North America. “And for us, there is some cross-shopping on entry luxury. Which when you’re a non-luxury brand you have to cherish that position.”
It’s not just the manufacturer and shoppers who are excited. Nissan dealers around the globe are trying to move their previous model years out as quickly as possible to make room for the 2016 Maximas. The hopes are very high with Nissan going against their norm by focusing their expensive Super Bowl commercial this year on an emotional storyline that culminates with the reveal of the Maxima. It was very understated but was beaten only by BMW for most views of car commercials during the big game.
Are you going to take a look at the Maxima when it comes out? Are you going to take advantage of current Maxima deals while they’re still here? Either way, it seems like the customer always wins.
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