Sometimes your reputation is something you’ve been saddled with, however undeserving. For many years, the Buick name has been easily interchangeable with, well, an old people’s car. Grandma and Grandpa drive a Buick, a thirty-year-old does not. When a Buick was your first car, did it not get mercilessly made fun of (until people realized how comfortable it was)? For a long time, Buick’s have been attached to the image of your Nana and Pop Pop, not your best friend Tess. It looks as though Buick has become tired of their elderly image and are looking to break out of that mold.