The current round of television ads that Chrysler has put out haven’t been much a viral success online. However, they seem to be playing well on television and that’s where the real audience is for their brand. It would be nice to see them do better online, though, because Peter Dinklage, aka Tyrion Lannister of Game of Thrones, has the type of voice that fits the brand perfectly.
Here are three more of his ads following the “Kings and Queens of America” ad campaign that highlights real people succeeding on their merits (such as poker star Phil Ivey pictured below), a message that Chrysler hopes will translate into their 300 and 200 models being the working man’s reward.
https://www.youtube.com/watch?v=fkYS5kPcOnA
https://www.youtube.com/watch?v=5Gxl0fn4m28
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