Social media has become a large output to reach potential and existing customers for many businesses and the automotive industry alike. Facebook, Twitter, Foursquare, Pinterest, and Google Plus are platforms that are talked about by marketers on an almost daily basis, but there are new contenders in the market like Snapchat that some companies may overlook. Toyota is not one of those companies.
Toyota is embracing Snapchat to promote the roll out of the Corolla. The Automaker has purchased ads on Snapchat targeting Los Angeles. Videos will run inside Snapchat’s localized Live Story feature making it the first time and automotive company has utilized the local ad format. Snapchat stories are owned content curated from user submitted content. The campaign will begin in August.
Toyota is also using Google Places to power their customized advertising to 15,000 cities across the US. Google has created an API allowing banners to pull in city specific information that challenges customers to get out and explore their local area. The Let’s Go Places campaign that launched in 2012 was the inspiration behind the Snapchat story/Google Places campaign.
The automaker hopes that they can inspire individuals to get out and explore in their Toyota Camry or Corolla and take Snapchat videos of them doing just that. They want their customers to be a little curious and get out and explore the unknown in their reliable Toyota vehicles. Toyota has been working on the campaign with their marketing company Saatchi & Saatchi which is still in development and will launch August 1st.
Toyota is showing companies and businesses that Snapchat and other media outlets can be used in creative ways to market to youthful customers as well as their parents who send snaps to each other. Toyota is ahead of the curve in the movement of the campaign and if it proves to be successful, you can be sure others will follow suit.
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