Chances are you’ve seen or heard about companies who want to take the hassle out of car shopping by providing online services. As consumers get back to their normal day-to-day
Category: Vendors
Hyundai Motor America Names Dean Evans Chief Marketing OfficerHyundai Motor America Names Dean Evans Chief Marketing Officer
FOUNTAIN VALLEY, Calif., Aug. 10, 2015 /PRNewswire/ — Hyundai Motor America today announced that Dean Evans has been named its vice president/chief marketing officer. Evans, former chief marketing officer of Subaru
Smart Dealers and Smart Consumers are Meeting at the DataSmart Dealers and Smart Consumers are Meeting at the Data
The car business has become a tale of three eras. The old era hit its peak in the 1980s when all of the chips were stacked in the favor of
When Dealers Should Choose the DIY Option for MarketingWhen Dealers Should Choose the DIY Option for Marketing
Less than a decade ago, most dealers wouldn’t want to handle their own digital marketing at all. The medium was one didn’t appeal to them or their standard skill sets;
Focus on the Core Functions, not the Glitz of Many Dealer Marketing ProductsFocus on the Core Functions, not the Glitz of Many Dealer Marketing Products
It’s very easy for us as former dealers to point our fingers at others and tell them that they’re doing it wrong, which is why we rarely do it. There