Less than a decade ago, most dealers wouldn’t want to handle their own digital marketing at all. The medium was one didn’t appeal to them or their standard skill sets;
Author: Carl Durrek
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Learning from Past MistakesLearning from Past Mistakes
We all at some time in our lives need to learn from the past and fix our mistakes to improve and give a better effort than before. For the Chevrolet
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The Volvo XVC90 Gives Us the R-DesignThe Volvo XVC90 Gives Us the R-Design
Advancements in driving have brought us a long way over many years; over a century actually. From the beginning when it was difficult to navigate a vehicle and safety was
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Focus on the Core Functions, not the Glitz of Many Dealer Marketing ProductsFocus on the Core Functions, not the Glitz of Many Dealer Marketing Products
It’s very easy for us as former dealers to point our fingers at others and tell them that they’re doing it wrong, which is why we rarely do it. There
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Cessna-Car Confuses People on I-95Cessna-Car Confuses People on I-95
When you take a 1987 Toyota van and put an old Cessna plane shell around it, there are two things that are bound to happen when you take it out
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Turning a Profit Builds Confidence for MitsubishiTurning a Profit Builds Confidence for Mitsubishi
Since the global financial crisis, Mitsubishi has not experienced a single profitable year in the U. S. After this past year, which for Mitsubishi ends on March 31 each year,
Street Racing is Really Bad IdeaStreet Racing is Really Bad Idea
Have you ever done something you knew was stupid, dangerous and potentially hazardous to your health? More than likely we all have and after much time has passed we often