Lotus is on the comeback trail. This brand has to be after it was off the market for a full year. For this new comeback Lotus has announced a unique way to dress up their models to be what we want to see on the model lineup. In fact this new way of making their exclusive exotics is a story that you may be interested to hear.
First of all, we need to look at what we are dealing with. Lotus has been a company that has been in and out of financial trouble over the years. This brand has brought us some of the most attractive exotic vehicles we have had on the market. The Lotus lineup has always been about imagination, exceptional driving and the truly exotic and exclusive feeling for their customers. The fact that they have always looked to be a brand of being customized and exclusive vehicles has been a signature of their attraction by some of the more affluent in the world.
Unfortunately when you offer models that this exotic and limited the market dulls on you and you end up with a serious sales lag. Lotus has felt this more than once and thankfully has come out of it each time in a much better way. To make this latest comeback more interesting Lotus offers you the chance to make your new model look and feel like you want it to. This is all part of their Exclusive program which will offer you the chance to make your Lotus model one of a kind just for you to enjoy.
This program offers the paint colors that reach back to the favorites of yesteryear such as Essex Blue and Motorsport Black. This doesn’t seem very singular yet, but what you can do is have the Lotus team paint match to what color you want to ensure you have the exact color you desire. In addition to this you can have a variety of body decals added to give you a look you want on the mirrors, sills, wings, spoilers, hood, roof and other areas of the body. With this program you certainly will be able to make your new Lotus model appear exactly the way you want it to and give yourself a car that will be great to drive every time you head out on the road.
The interior of the Lotus models is not being left out of this program, there will be five different leather colors that can be selected from as well as four different stitching to choose from, which simply adds a great deal of choices for you. This Exclusive program will be offered for all three models, the Elise, Exige and Evora but it is currently only going to be offered in Europe with plans to expand it to other regions later in the year.
Is this going to be a successful way for Lotus to make yet another comeback in the market? Hopefully so; the idea of a car being able to be this exclusive sounds extremely attractive to me, but it certainly may add a lot to the price, which won’t be a problem for most of the Lotus customer base.
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